Tandem Exhibits by Presentation Media - Case Study

Mall Signage: New Store Openings, Zumba, and Cardio Kick Classes

Primestor Development Inc.

The Challenges & Need

When a new marketing director came on board at Baldwin Hills Crenshaw Plaza, it was discovered that the signage company the property management company was using had not only lapsed in their performance and execution of projects, but had delivered a product that did not meet the standards expected by the new director. Baldwin Hills Crenshaw Plaza needed new signage quickly due to new store openings and ongoing events that were scheduled to roll out. At the time, the current signage company could not meet the needs of the marketing director and the director turned to Tandem Exhibits by Presentation Media to deliver the solution he needed.

The Solution

The Tandem Exhibits team met with the Marketing Director to review the mall’s signage needs and timeline for delivery. The team developed the artwork and coordinated the timing of installation based on the mall’s needs. The turnover was quick and the Tandem Exhibits team personally delivered and installed the signage to ensure that the tight deadlines were met and expectations were exceeded.


“Mall management was extremely pleased with PMI’s exemplary work. Customers and retailers have remarked on how great the signage looked. Attendance for the Zumba and Cardio Kick classes were 40% above projection for the first class and escalated by 15% every week after. This is highly due to PMI’s eye catching designs.”

tan·dem (tan’dem)

adv.– a relationship between two persons or things involving cooperative action, mutual dependence, etc. (work in tandem)

Presentation Media, Graphics & Signage Division
1916 West 144th St.
Gardena, CA 90249

Tandem Exhibits by Presentation Media
1846 W Sequoia Ave
Orange, CA 92868
(714) 978-7272

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