For many companies, exhibiting in industry trade shows is a necessity. After all, 81% of trade show attendees have buying authority; that means four out of five people walking the show floor are potential customers. As the trade show world has gotten more competitive and attention spans have grown shorter, companies are competing for visitors. […]

Trade shows play a vital role in aligning your business goals with your marketing goals and can have a big impact on your bottom line. They can help you bring in new leads, generate buzz around a new product, create brand awareness, and bring you a face-to-face meeting with that elusive customer you’ve been wooing […]

Exhibiting at a trade show is a great way to market your business and make new connections. But, how do you get people to actually stop by your booth? How do you engage and market your business to those that visit your company’s booth? How do you follow up with your booth visitors? The answer […]

When it comes to your trade show display, there are many different options. Let’s take a look at two different types of trade show displays: wood and tension fabric. Wooden Trade Show Displays There are many benefits to investing in a wooden trade show display. Here are some advantages we feel are worth noting.  1. […]

On July 17, 1969, Presentation Media was built on the foundation that the business of graphics and imaging is not inherently a do-it-yourself enterprise. It’s a partnership. While we celebrated all that Presentation Media has accomplished in 50 years just a few weeks back, we are continually looking towards the future and leading the charge […]

There is no denying it, design matters and design, when done right, can have a profound and lasting impact on a company’s bottom line, both positively and negatively. Design can encompass many things like colors, logo usage, product display, imagery, and wording. How you meld these elements together is vital to the success of the […]