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Uncategorized

Dec 10 2019

The Top Trade Show Trends For 2020

For many companies, exhibiting in industry trade shows is a necessity. After all, 81% of trade show attendees have buying authority; that means four out of five people walking the show floor are potential customers. As the trade show world has gotten more competitive and attention spans have grown shorter, companies are competing for visitors. And you don’t just want to attract potential customers to your amazing custom-designed booth; you want to keep them there! Here are some trade show trends for 2020 that can help you give visitors an experience they’ll remember.

IMMERSIVE AND EXPERIENTIAL DISPLAYS

The very definition of immersion means the fact of becoming completely involved in or a part of something. These types of interactive exhibits invite the visitor into the story of your brand, whether through a physical, emotional, or personal connection. Here are some examples:

  • Gamification. Using elements of a game like skill testing, point scoring, prizes, and good old fashioned competition is a great way to generate interest for your trade show booth. Add old fashioned carnival games or high-tech trivia to help sell your brand.
  • Live presentations. Live presentations are much more engaging than one-one-one product demonstrations. Make them interactive by inviting the audience to share their own experiences with a product.
  • Nostalgia. Does your brand have a unique history? Consider designing a booth that replicates an original storefront or other settings so visitors can feel like they’re living the evolution of your brand. 
  • Photo ops. For 2020 traditional photo booths can become interactive digital photo walls where attendees can capture their experience in your booth and share across social media platforms. It’s a great way to get the online advertisement during the show, but visitors will remember you after the show while they’re scrolling their photos.

MULTISENSORY DISPLAYS

Multisensory booths go beyond the visual stimulation and also engage visitors through sounds and scents. To get people to connect with your brand, consider these marketing ideas:  

  • Scent marketing. According to Exhibitor, incorporating scents into your marketing plan at a trade show can make visitors feel more relaxed and keep them in your booth longer. For a scent to be effective, pick something that’s tied to your brand.
  • Headphone stations. Trade shows are always bustling with music and loud noises. Adding headphone stations that either tell a brand story or just offer soothing music gives your booth visitors a way to tune out all the other distractions for a while.
  • Kinetic lighting. The integration of creative lighting can have a big impact on drawing visitors into your booth. Motion and sound-responsive lighting make for an interactive experience that visitors will want to capture and share on social media.

TECH INTEGRATION

There may be no single trend that drives booth traffic and captures leads like tech integration. Each year the technological advances get better and better. Here are some ways you can effectively use tech to boost show traffic.

  • Virtual/Augmented reality. Let visitors give themselves a virtual tour of your brand by using VR goggles, touchscreens, and video walls. You can create a virtual reality experience of your manufacturing process or showcase a customer’s unique experience.
  • Voice tech. Use AI voice assistance to drive booth engagement and collect leads. Visitors can ask your voice assistant to sign them up for your email list or answer product questions.
  • Apps. Show management generally has apps to help trade show participants and attendees find their way around the floor. But brands can take advantage of their own in booth app to help visitors navigate product information and booth workshops.

With the never-ending tools and technological capabilities that marketers have at their fingertips in 2020, your company can make a lasting impression on trade show visitors and a positive impact on your ROI.    

To help you get ready for the 2020 trade show season, we’re extending our flooring special through December. When you contract with us for your 2020 custom booth purchase or rental, you can save up to $10,000! With that savings, you can reinvest in some of these 2020 trends to drive more qualified traffic to your booth. Learn More Here.

Written by Eve Wang · Categorized: Uncategorized

Nov 21 2019

Tips For Reaching Your Trade Show Marketing Goals

Trade shows play a vital role in aligning your business goals with your marketing goals and can have a big impact on your bottom line. They can help you bring in new leads, generate buzz around a new product, create brand awareness, and bring you a face-to-face meeting with that elusive customer you’ve been wooing for six months. Having clearly-defined marketing goals before you get there will ensure a more successful trade show experience.

CLEARLY-DEFINED MARKETING GOALS  

So, what is a clearly-defined marketing goal? It’s the difference between: We need more potential customers to stop by our booth than last year vs. We need to generate 55 new qualified leads, land two new customers by the close of the show, and bring 200 visitors to our website after the event in order to meet our trade show revenue goal of $250,000.  

The well-defined goal gives you and your staff a specific road map for your marketing strategy that’s easy to measure; and it can also help you plan your exhibit space.  

TRADE SHOW DISPLAY AS A MARKETING TOOL

Your exhibit is a large part of the trade show experience and the design should fit your marketing objectives. It should communicate your brand and resonate with visitors so much so that it will be well remembered after the show. Here are some design considerations:

  • Modular exhibits offer flexibility and can be adapted to fit any trade show requirement.
  • Custom designed exhibits are uniquely built to your specifications to showcase your brand.
  • Rental exhibits are ideal if your business is testing the trade show waters and can be designed to suit.

 
PRE-SHOW MARKETING STRATEGIES

Upfront marketing efforts ahead of a trade show are crucial. In fact, 85% of companies use pre-show marketing tactics to increase traffic before the start of a trade show. Here are some pre-show marketing strategies to help meet goals.

  • Content marketing. Create brand-focused content for social media and blogs to stimulate interest in the upcoming trade show. 
  • Landing page. Develop a landing page with show-specific details like your booth location, the products you’ll have, and why attendees should visit you.
  • Email drip campaigns. Send a series of emails spaced days apart to a targeted audience with specific messaging about your appearance at the show.
  • Pay-Per-Click. Use PPC ads to promote the fact that your business is part of this important industry event.

 
POST-SHOW MARKETING STRATEGIES

Don’t wait until you return home from the trade show to start the follow-up process. Start writing your emails to potential clients while it is still fresh. Here are some ideas for post-show engagement:

  • Business cards. Follow up with everyone that left you a business card promptly after the show.
  • Track leads from your landing page. All the traffic that came through your pre-show landing page is a lead, so add those potential clients to your list of follow-ups.
  • Engage on social media. Post photos and videos of your trade show endeavors and invite followers to share their experiences from the show. 
  • Email drip campaign. Capitalizing on your pre-show email campaign, follow up with contacts and leads through another post-show campaign.

 
MEASURING TRADE SHOW MARKETING EFFORTS  

To know that you hit your marketing goals at a trade show can be somewhat subjective because often those leads may take some time to close the deal. But, according to Exhibitor, you can make some estimation based on the following:

  • The number of booth visitors who agree to a sales contact after the show.
  • Enlist your sales force to track trade show leads that convert into sales.

Once you have this information, Exhibitor recommends using this calculation:

Number of sales x close rate x average value of a sale or contract = estimated revenue  

With a cohesive strategy and well-defined goals, you and your team should have a winning formula for your next trade show. And don’t underestimate the power that a great trade show exhibit can have when it comes to reaching your marketing goals!

Now through the end of December, take advantage of our FREE flooring special and save up to $10,000! With that savings, you can reinvest into display upgrades to make your booth even more appealing! Learn More Here.

Written by Eve Wang · Categorized: Uncategorized

Oct 10 2019

Integrating Social Media Into Your Trade Show Marketing

Exhibiting at a trade show is a great way to market your business and make new connections. But, how do you get people to actually stop by your booth? How do you engage and market your business to those that visit your company’s booth? How do you follow up with your booth visitors? The answer is social media. 

The Power Of Social Media

Social media is a powerful marketing tool and a great way to market trade show attendees, including both prospects and current customers, before, during, and after the show. 

Ideas For Marketing To Attendees Before The Trade Show

According to Social Media Today, you should start promoting the fact that your business will be at the trade show a good “2 to 3 weeks beforehand in order to capture the attendee mindshare while they’re in the schedule planning phase.”

Here are some ways you can market to attendees before the tradeshow via social media:

  • Post your location to your social media channels. If you are going to the event, let your current followers know that you’ll be there and where exactly you’ll be located by providing your booth number. 
  • Use the show’s official hashtag. Use the show’s official hashtag in any social media posts you send out prior to the show. 
  • Create a YouTube video to promote new products or services. If you are about to release any products or services during the trade show, create a teaser video and post it to YouTube.
  • Create a landing page. Create a landing page where you can post-event information as well as where you will be located during the event. This landing page will come in handy later when you send an after event email because it will allow you to track any page traffic you get. 

Ideas For Marketing To Attendees During The Trade Show

  • Run a contest. Run a social media contest during the event by having attendees like, comment, or post a photo to your social media accounts, like Facebook or Instagram. Have the winner stop by your booth to claim the prize. 
  • Live tweet. Social Media Today suggests live-tweeting useful event information, like helpful hints for navigating the event hall, where to find phone charging ports, and the great insights you’re hearing from the event speakers. 
  • Incorporate a Twitter wall. This will allow you to run a live broadcast of your tweets and any tweets attendees are writing about your business.
  • Post a video to YouTube. Post a video of your team at the event. Or post videos of attendees trying out your products. 
  • Set up a photobooth. Set up a photo booth where your booth visitors can take selfies and post them to their social media channels and tag your business. 

Ideas For Marketing To Attendees After The Trade Show

  • Write a blog post. Craft a blog post about what you learned at the event, and once it’s live on your site, share it on your social media channels. Don’t forget to incorporate the event’s official hashtags in any of your posts. 
  • Connect with your leads. Go through the leads you acquired at the show and connect to them via your social media channels.
  • Send out a post-event email. Send an email to the leads you met at the show and invite them to connect to your social media channels.  
  • Share your content. If you presented at the show, post a video of your session or create a pdf of your presentation and share it via your social media channels. 

At the end of the day, there are so many things you can do to integrate social media marketing into your next trade show. We hope you found this guide helpful and that your next trade show is a success!

Now through the month of October, take advantage of our FREE flooring special and save up to $10,000! Learn More Here.


Written by Eve Wang · Categorized: Uncategorized

Aug 26 2019

Wood VS Tension Fabric. Which One Is Right For Your Exhibit?

When it comes to your trade show display, there are many different options. Let’s take a look at two different types of trade show displays: wood and tension fabric.

Wooden Trade Show Displays

There are many benefits to investing in a wooden trade show display. Here are some advantages we feel are worth noting. 

1. They are easier and quicker to set up than other types of displays. Opting for wood will save you time on installing and dismantling your display.

2. They provide lots of options in terms of the structure of your booth. You can do more with your shelving as well as use your shelves to display monitors and hang products.

3. Wooden trade show displays look architectural pleasing because they allow for laminates and finishes, just like any permanent space. 

4. Wood displays are fully customizable. There are no limitations on the design of your wooden trade show display. The sky is truly the limit!

Tension Fabric Trade Show Displays

There are also a lot of benefits to using tension fabric trade show displays.

1. They are lightweight, especially when compared to wooden displays. The lighter your display is, the more you will save on shipping. Plus, lighter displays will also save you on drayage because they are easier to move to your designated spot at the convention center. 

2. Tension fabric displays allow you to easily and quickly change a graphic out.

3. And, because you can swap graphics in and out, you can reuse old graphics in your tension fabric display.

4. Tension fabric displays are semi-customizable. This means you can customize some parts, but not all, like you can with a wooden display.

5. These types of displays allows you to design custom shapes with modular pieces.

6. Tension fabric displays have the ability to be backlit. 

7. Many tension fabric displays are machine washable. 

8. Tension fabric displays are dynamic and can even be used as a dividing wall between booths due to their slim frames. 

Wood or Tension Fabric? Which Is Best For You?
At the end of the day, whether you go with wood or tension fabric will really depend on your display and needs. Both are great options. 

Tandem Exhibits Can Help You Leave A  Lasting Impression

The Tandem Exhibits team can design your next trade show display using either wood or tension fabric. Our custom trade show exhibits are carefully designed, built from the ground up, and guaranteed to leave a lasting impression on all attendees at your next trade show. 

We would love to discuss your project and see how we can help. Let us help you start designing your trade show booth now!

Written by Eve Wang · Categorized: Uncategorized

Jul 31 2019

50 Years of Innovation + Partnership

On July 17, 1969, Presentation Media was built on the foundation that the business of graphics and imaging is not inherently a do-it-yourself enterprise. It’s a partnership. While we celebrated all that Presentation Media has accomplished in 50 years just a few weeks back, we are continually looking towards the future and leading the charge on industry innovation!

We are excited for what the next 50 years holds for Tandem Exhibits by Presentation Media and are thankful to be a part of the long, rich history of such an innovative company. From pioneering outstanding customer service, including our highly acclaimed overnight services, to harnessing the power of artists who have mastered their crafts, the Presentation Media portfolio is diverse, strong, and the right company to partner with to bring your visual marketing displays to life.

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Partnership at Tandem Exhibits by Presentation Media is at the very core what we do, and is always one of our highest priorities. Our in-house team of experts acts as an extension of your company providing a responsive customer service experience while delivering the highest quality final products and continually working to maximize your budget every step of the way.

We are able to lower your costs and still provide you with high-quality work you are looking for because we have strategically partnered with individuals and companies who have mastered their crafts - from portable pop-up displays to high-end museum displays.

We have strategically acquired a diverse portfolio of businesses to help bring your visual marketing to life.
We have strategically acquired a diverse portfolio of businesses to help bring your visual marketing to life.

Companies need to partner with quality vendors who can deliver outstanding graphic design, printing, large format displays, and reprographic services. They need to select quality vendors just as they do their other professional service suppliers… as part of their team.

We treat our clients as a trusted ally. We are a 24-HOUR OPERATION with the LOYALTY and DEDICATION of a business partner while providing the ECONOMICS of an outside vendor. We make sure that our clients have what they need to run their businesses with maximum efficiency and reliability supported by an OVERNIGHT PRODUCTION CREW.

If you are ready to partner with a company that works hard to help you make a long and lasting impact, let us know!

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Written by Eve Wang · Categorized: Uncategorized

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