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There is no denying it, design matters and design, when done right, can have a profound and lasting impact on a company’s bottom line, both positively and negatively. Design can encompass many things like colors, logo usage, product display, imagery, and wording. How you meld these elements together is vital to the success of the overall branding and marketing efforts.

Take a moment to think about a few of the most iconic brands. What do they all have in common?

Iconic brands have several things in common. First, they have a clear sense of purpose. Next, they are cohesive across all of their marketing platforms and collateral. Third, they understand how messaging and branding impacts their audience and how their overall marketing appeals to them. And, fourth, they build trust, establish visual brand recognition, and create brand loyalists who then become brand advocates within their circles of influence. While the products of iconic brands are ultimately what keep customers coming back, it is the design that propels them towards iconic status.

Creative Marketing Services Customized For Your Needs

As with any marketing material, it is important to create an environment or experience that attracts and ultimately converts your target audience, whether that be a trade show participant, a retail customer, a museum visitor, or an employee working in your corporate office.  This can be a tall order when you have limited resources, limited funds, or limited time. While you can try to piece together a cohesive environment and experience for your target audience, it is a good idea to rely on a team of experts that can help guide you through the process of designing and building to your specifications. The value a professional team adds to your overall business is priceless. From simple signage needs to crafting an award-winning museum exhibit, the possibilities are endless and a team of professionals will help you identify your needs and determine the best solutions for your challenges.

Here are a few ways a professional display team can help you:

• Graphic Design
• Exhibit Design
• Interior Design
• 360 Degree Video
• 3D Modeling
• Digital Media
• Engineering
• Plus more!

Turning Your Idea Into Reality

Once you have decided to work with a professional display company, it is time to get started on turning your idea into reality.

At Tandem Exhibits by Presentation Media, we have an experienced in-house team to guide you through the entire process making the project easy and seamless. From the initial consultation to delivering the final result, your dedicated Account Manager will work with you to determine a budget, choose the right options including material, color, and cost, and create a winning experience and environment for your target audience.

We partner with you at every step of the process to make sure your experience is positive and leaves a lasting impression for your audience.

Ready to learn more? Start designing your trade show display below!

Making a great impression starts with your E3 trade show display. The display not only conveys your branded identity, but it also acts as a catalyst for reaching your marketing, communication, and sales goals. Beyond making a great impression, there are also a few things that can really make you stand out from the booths around you.

Choosing an optimal location

Choosing an optimal location is one of the best and easiest ways to increase foot traffic to your booth. At Tandem Exhibits by Presentation Media, we always recommend investing in a corner or end booth allowing for maximized foot traffic from multiple directions, and therefore increasing potential leads and sales. While most trade show participants will browse all of the aisles, the booths that really stand out from the rest are located on the corner or end and really take advantage of this prime location.

Use design to your advantage

Great design is worth its weight in gold at trade shows, especially tech shows like E3. The well-thought-out design concisely conveys a brand story, makes a great first and lasting impression, and truly showcases what the products are about in a cohesive, easy to understand manner. More often than not, the design element is one of the most overlooked parts of the display development process, but it should be one of the very first things to think about.

Invest in a custom display

We know this one seems like a no brainer, but a solid, custom built display is worth the investment. Designing a trade show display from the ground up is a great way to attract and keep show participants engaged during the show. Working with the Tandem Exhibits by Presentation Media team to build out a custom E3 trade show display is a great option for both those who have an idea in mind and those who need a little bit more direction.

The good news is there is still time to create a custom E3 trade show display. Our minimum time frame for a custom build is only two weeks, but the optimal timeframe is four weeks. With E3 coming soon, now is the time to start the custom display process.

Are you ready to start designing your E3 trade show display?

As we approach the 50 year anniversary of Presentation Media, the parent company of Tandem Exhibits, we’d like to take a moment to reflect on the world around us and how much it has changed since Presentation Media opened its doors back in 1969.

Come, take a trip with us back down memory lane!

The 1960s

The 1960s were a tumultuous time, indeed. The world saw so much heartache, including the Vietnam War and the assassinations of JFK and Martin Luther King, Jr. There were many triumphs as well, like Shirley Chisholm becoming the first African American woman elected to Congress in 1968.

Many advancements in technology and photography occurred during this fascinating time period, which made capturing these important events on film easier than ever before. At the start of the decade, an extreme depth underwater camera was developed for the U.S. Navy, while Polaroid introduced the instant color film in 1963. And, the moon landing, in 1968, made Earthrise, one of the most important photographs ever taken, possible.

The 1970s

The 70s were considered a golden age for music, television, and movies. They were the decade responsible for Led Zeppelin’s glory days and allowed for groundbreaking shows, like M*A*S*H and The Mary Tyler Moore Show to grace our television sets. The 70s were also a disgraceful time for politics with the Watergate scandal.

The 1970s also brought us some great advancements in technology, and more specifically photography, with two new cameras. In 1973, Polaroid made one-step photography possible with the SX-70, and Konica created the first point-and-shoot autofocus camera in 1978.

The 1980s

With the crumbling of the Berlin Wall, birth of cable TV and music videos, and a long list of blockbuster movies, the 1980s were quite an exciting time.

There were several important advancements in photography during this decade as well. In 1980, while 83,000,000 people were tuning into Dallas to find out who shot J.R., Sony was busy taking photography to a whole new level with the first consumer camcorder. In 1986, Kodak invented the world’s first megapixel sensor, and Fujifilm allowed the average person to become a photographer with the invention of the modern disposable camera.  

The 1990s

The 90s brought us the end of the Cold War, the beginning of Operation Desert Storm, the birth of Harry Potter, and the death of Princess Diana.

One of the biggest innovations in technology occurred during the decade also known as the Last Hurrah of the 20th Century. The world of photography forever changed when we said goodbye to film and hello to digital photography. The Kodak DC40 and the Apple QuickTake 100 were both released in 1995, making them the first digital cameras on the market. 1997 also marked the first time a photo was publicly shared using a cell phone when technology genius, Philippe Kahn jerry-rigged a mobile phone with a digital camera to post pictures of his daughter’s birth. The world’s first mobile phone, that included a built-in camera, was invented shortly after in 1999.

2000 – 2010

The beginning of the 21st Century was a fascinating time for the world, and we saw a lot of firsts. In 2001, golfing prodigy, Tiger Woods, won every competition he possibly could, becoming the first golfer to hold all four major golf titles. In 2007, for the first time ever, the U.S. had a female Speaker of the House of Representatives, Nancy Pelosi. And, in 2009, Barack Obama became the first African-American U.S. president. The early 2000s also brought us a lot of tragedies. The attacks on September 11, 2001, shook the entire country to its core. We grieved again as a nation when the Space Shuttle Columbia exploded in 2003, killing all seven astronauts on board.  

The world of photography changed a lot during this time, too, as the rise in digital imaging technology led to the discontinuation of some very popular products, including Polaroid’s instant film products in 2008 and Kodak’s Kodachrome film in 2009. 2009 also brought us the world’s first digital 3D camera, compliments of FujiFilm. We also can’t forget the launching of the iPhone in 2007.     

2010 – Present

Some major advancements in science and technology have truly rocked our world during the past few years. NASA’s shuttle space program came to an end in 2011 after 135 successful missions. In 2013, scientists at Cornell University used a 3D printer and cell cultures to grow a living ear. And, Google released a prototype of a self-driving car in 2014.

Photography has evolved in major ways, too. The photography-based social media platform Instagram launched in 2010. In 2013, a panoramic photo of London consisting of 320 gigapixels became the biggest photograph in the world until it was beat by a 365 gigapixel picture of Mount Blanc in 2015. In 2014, the PillCam made colonoscopies much less invasive. We saw the clearest photos of Pluto ever taken in 2015. The Canon 5d Mark IV, which featured a 30.1 megapixels full frame digital single lens-reflex with the ability to shoot video in 4k was released in 2016.

The Next 50 Years

How both the world of technology and the world around us have evolved throughout the years! The last 50 years have truly been a blast for us, and we can’t wait to see what the next 50 years have in store.

If you would like to work with a company that has more than 50 years of experience, get in touch with us! We would love to discuss your project and see how we can help.

E3 is coming around the corner really quickly and that means it is time to start thinking about how your exhibit booth is going to help you reach your marketing and communication goals while at the show.

We have a variety of solutions to help you achieve your E3 trade show goals, keep you on budget, and within your time restrictions.

We specialize in:
– Solutions to Fit Any Budget
– Creative Design Services
– Full Turn Key Services
– Overnight Without Overtime

Tradeshow Tip: At Tandem Exhibits by Presentation Media, we have found that making sure your booth is easy to put together and dismantle can save you a lot of money – sometimes even several thousands of dollars depending on what the labor charges are at the show. Investing in an easy to use booth is essential to meeting your budgetary goals. We make sure that our booths are both easy to assemble and dismantle regardless if custom built, modular, or a custom rental.

E3 Exhibitor Solutions to Fit Any Budget

Tandem Exhibits by Presentation Media offers E3 exhibitors solutions to fit any budget. Great design and booth displays don’t have to cost an arm and a leg. If you find you are short on budget, we can work with you to find the right solution in your budget range.

E3 Exhibitor Creative Design Services

IF you are looking for creative design services that help enhance your E3 exhibit, we can help you with that. We offer:

– Graphic Design
– Exhibit Design
– Interior Design
– 360-Degree Video
– 3D Modeling
– Digital Media
– Engineering

E3 Exhibitor Full Turnkey Services

We offer E3 exhibitors a full turnkey solution as well. This includes fully custom built displays, modular booths, modular rental booths, and 12 custom designed booth rentals. Our team will work with you to find the right solution based on timeline and budget.

E3 Exhibits Done Overnight Without Overtime

With E3 quickly approaching, we realize that you may be short on time. With our overnight without overtime promise, we work with you to develop a solution that fits within your timeline.

We are one of the few companies in the country that offers 12-hour, overnight production and turnaround. Our trademarked “Midnight Express” service is the fastest turnaround in the industry. Get on board the Midnight Express and let us help get you to where you need to be on time, every time. And we guarantee it.

If you need help elevating your branding for E3 this year, let’s chat about how Tandem Exhibits by Presentation Media can help you achieve your goals.

Click here to begin designing your E3 trade show display.