Tradeshows offer an opportunity to promote your business, but you have to take advantage of all this opportunity can offer you. You are competing with other companies for the attention of the attendees, so you need to set yourself apart from the pack. Augmented Reality can help you score attention and leads by taking full advantage of the booth space you have at the trade show.
What is Augmented Reality?
Augmented Reality turns the world around you into a digital interface by placing virtual objects into the world in real-time. This type of technology can enhance a space digitally before ever making a change to the physical space. This helps clients picture what a space could look like before signing on the dotted line. We implement Augmented Reality into our services so that our clients can see their vision come to life and to ensure that everything is as exactly as the client imagined – no surprises.
How Augmented Reality Works
Augmented reality can be displayed on everything from screens and monitors to cell phones and glasses. Augmented reality is different from virtual reality in that augmented reality enhances the current perception of reality and virtual reality replaces the real world with a simulated world. With the help of advanced augmented reality technology, the surroundings become interactive and can be digitally manipulated. Augmented reality brings out the components of the digital world into the person’s perceived world.
How Tandem Exhibits Leverages Augmented Reality
Augmented reality gives a more immersive way to tell a story and can direct people to deeper content with game-like features, truly encapsulating the consumer. Augmented reality will allow agencies and marketers to create a unique experience for the buyers by bringing in a fun digital and virtual element to their retail stores.
In the e-commerce world, customers no longer have to use their imagination to guide them. They can virtually experience a product and see how a piece of furniture or even a watch may look like in real life or in a certain room in your office or home.
How Augmented Reality Can Enhance Your Trade Show Exhibit
Make your exhibit interactive. There are so many possibilities for augmented reality at trade shows and below are a few examples you can use to make your booth more creative.
Make Graphics Come to Life
A flat, printed brochure has so many opportunities for graphics. You can make the walls of your booth come to life with videos, animated graphics and additional info on your service or products.
Do More With Your Products
A tradeshow booth may be large enough to show everything that your business has to offer, especially if your products are large scale. Augmented reality allows you to turn simple cards or other print collateral into a real experience for your attendees.
Amp Up Giveaways
Augmented reality will give attendees a reason to keep the info you are giving away and this increases their chances of passing it along and showing it to friends and family. This can be accomplished through a printed card or other objects.
Augmented Reality Will Change Trade Shows
On the surface, augmented reality is an encapsulating and impressive piece of technology, but when you take a closer look, you will see all of the advantages it can bring to better communicate your products and services to a large audience. You can truly stand out among the crowd at a large tradeshow by creating an experience for those that stop by your booth.
When you go to a trade show, every booth is handing out traditional print materials such as business cards and brochures. With Augmented Reality, the content is dynamic, more informative and interactive. Connecting these materials will make your print materials more memorable and will impress attendees.
You can attract more attention at tradeshows by implementing augmented reality into your booth. It will bring more traffic and will gain you more exposure for your brand, resulting in more sales and leads. An experience gets people talking and helps spread the word about your product or service. This can put your company ahead of others at a trade show because you will stand out.
Tandem Exhibits is all about making our clients look great and present well. We exhibit the true meaning of tandem – we connect people and things involving cooperative action, mutual dependence, etc. We work in tandem with our clients to provide the perfect exhibits and structures for any presentation or event needing a little visual boost.